Have you head the term "freemium"? What does it mean -- and how can it help you and your marketing team?
Freemiums are basically online ("cloud-based") software solutions that offer basic services for free and additional versions as part of a paid monthly or annual plan. These online services have become highly popular and are now considered the fastest-growing online business model. In fact, business conferences about freemiums have already started appearing (such as at the Freemium Summit East held in October 2010).
For the next few posts, I'll be highlighting some popular freemium programs that may be beneficial to you and your business or marketing team.
One popular online service currently operating on the freemium model is Hightail, which allows you to send, receive and store large files securely online. The platform offers an alternative to sending large file attachments through email, uploading to an FTP, or sending files on a CD.
The basic service is free, and allows you to store up to 2 GB and share files of up to 250 MB, which is much larger than most email clients can handle.
Additional paid options are available and offer perks such as more online storage space, phone support, team collaboration tools and more. Paid plans start at $12 per month (as of January 2017) and custom business packages are available, too.
Have you used Hightail? What other freemiums do you use?