Feeling overwhelmed by social media? Wondering where to focus your energies – or if all this work is really worth it?
In general, the goal of your social media activities (on Twitter, Facebook, LinkedIn, YouTube, etc.) should be to engage, interact and build loyalty with your audience more than to capture new leads.
It's best to approach social media as a part of your overall marketing plan. With social media, you can learn about your customers, gain followers and improve your business – and over time, increase sales through your efforts.
Here are three ways to use social media to improve your overall marketing:
Need help and ideas for marketing your business online? Check out this article from Social Media Examiner. From apps and maps to Google Analytics, this article provides a great list of tools and suggestions to help you promote your business in your local market.
Got more suggestions? Leave your comments below!
Reminder: Just 10 days left until all Facebook pages are converted to the new Timeline! Have you made the change yet? Many small businesses (including Wise Penny!) have already made the switch.
With the new, big "cover photo" opportunities, there's a lot of room to get creative. However, Facebook has also put together some important guidelines about what can and can't be included. Here are some key things you and/or your graphic designer should keep in mind for your cover photo or image:
Got questions? Concerns? Links to great new Timeline pages? Leave a comment!
It's time-consuming to update all your Facebook, Twitter, LinkedIn, and other social media accounts individually with the latest information about your small business. To simplify this, check out Hootsuite, which lets you update all accounts at once, saving you time and hassle.
Natalie Bolton is a Boulder County-based marketing professional who helps businesses
I'd love to know your thoughts and ideas – click here to send me an email with feedback!