A new survey of more than 1,500 B2B marketing professionals found that their #1 challenge in 2012 was creating enough content. What does this mean for 2013? More opportunities for content writers.
This finding is probably no surprise to most marketers -- most of us just can't find enough hours in the day to create all the content we need. However, it suggests that more companies will be looking to outsource some of their writing needs through freelancers -- and through services like Elance, oDesk.com, Fiverr and Guru.com.
The survey and article by Social Media Examiner also explore other major content marketing trends for the coming year.
Does this match with your experience? Do you expect to outsource content marketing this year? Leave your comments below!
This finding is probably no surprise to most marketers -- most of us just can't find enough hours in the day to create all the content we need. However, it suggests that more companies will be looking to outsource some of their writing needs through freelancers -- and through services like Elance, oDesk.com, Fiverr and Guru.com.
The survey and article by Social Media Examiner also explore other major content marketing trends for the coming year.
Does this match with your experience? Do you expect to outsource content marketing this year? Leave your comments below!