Hootsuite has both paid and free options, but either plans allows you to manage your social media posts/profiles (up to 5 accounts for the free plan), schedule messages/Tweets, track your brand online, and do at least basic social media analysis. (If you upgrade, for $9.99/month, the Pro version allows you to include more networks and you also get more reporting, Google Analytics integration, etc.)
Thoughts? Feedback? Leave a comment!
It's time-consuming to update all your Facebook, Twitter, LinkedIn, and other social media accounts individually with the latest information about your small business. To simplify this, check out Hootsuite, which lets you update all accounts at once, saving you time and hassle.
When I was working at Kutenda, we helped IT businesses create and post news releases online (among many other things). Most of these businesses had never written or sent a release, so to help customers get started, I created several "fill-in-the-blank" style templates for them to use. We referred to these as "Mad Libs" templates at the office -- just like the game, you fill in the blanks and create a story.
I've uploaded a free pdf version of a news release template here to help your small business get started, too. The text in this template is to announce an event such as a webinar, seminar, or lunch-and-learn, but you could easily make adjustments to announce a new product, service, or employee. Just use the text as a guide and fill in the yellow highlighted areas with your own text/information (don't forget to proofread it before you send it off!).
Got questions? Comments? Let me know!
Natalie Bolton is a Boulder County-based marketing professional who helps businesses
I'd love to know your thoughts and ideas – click here to send me an email with feedback!