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Are you ready for IPv6?

6/6/2012

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IPv6 logo
Today's the day for the World Launch of IPv6. If you don't know what this is and what it means for your small business (or your smartphone), read on!

IPv6 has to do with IP (Internet Protocol) addresses for all devices that connect to the Internet, including laptops, smartphones, etc. Until recently, IP addresses were composed of 12-digit/32-bit numbers (and the system was known as version four, or IPv4)  but with the explosive growth in the number of web-enabled devices, the world ran through the supply of about 4.3 billion addresses. 


The solution? Create a new IP system that offers 16-digit/128-bit addresses with both letters and numbers. This new protocol is known as IPv6. Most operating systems (such as Windows) and major Internet players (like Google and Facebook) planned ahead and have been preparing for the new system, and fortunately, IPv4 and IPv6 devices are now working at the same time, but ultimately, all devices will need to transition to IPv6. 


How can I prepare my home and small business?

Most homes and small businesses won't need to do much to prepare for IPv6, but to start, you should run a test on your computer or other Internet-enabled device(s). This test will not only tell you if your device and browser are ready, but also if your Internet Service Provider (ISP) is prepared for the new system.  Once you run the test, you'll be able to find more information about making the change to the new protocol.

For more information about IPv6 and tips for making the transition, view this article by PCMag.

Got questions or comments? Add them below!

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4 Questions to Ask Before Creating a Brochure

6/4/2012

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Brochure-Image
Creating a new print brochure as part of your marketing efforts? Great! Before you rush off to a designer (or design a brochure yourself), there are four questions you'll want to ask first. 

You see, creating a brochure is a lot like writing a news release – if you figure out the who, what, where and how before you start designing, you'll save yourself time, hassle, and possibly a lot of money in the process.  Here are 4 key questions to consider in your planning:


  1. Who is the target audience for the brochure?

    Will it be given to clients, prospects, vendors, potential donors, or others? Once you identify the group you're targeting, you'll be better able to determine how content should be written and what style, paper and colors you might want. Also, make sure the text is written for your audience, not for you -- if you use technical terms in your content, they may not be familiar to your reader.


  2. What is the brochure about?

    This question may sound obvious, but it's amazing how many brochures are confusing to a reader. Find a way to highlight your most important points, preferably in a picture, summary or bullets on the cover.

    People should be able to tell in the first 3 seconds what your brochure is about; many readers skim a brochure the first time, so make your brochure interesting so people will want to take it and read more. "Interesting" doesn't have to mean full-color or expensive, it just needs to be eye-catching and attractive!


  3. Where and when will the brochure be used?

    Is it going to be used for a one-time event or sale, or will you continue to use it for months? This is an important question, because it will help you determine the quantity you need. The last thing any business needs is to have 20 boxes of unused brochures sitting in a closet because your event is over or your prices changed. 

  4. How will you use the brochure?

    ​Will it be handed to people at an event? Will you mail it in an envelope? Do you want a brochure that's a self-mailer? Asking how the brochure will be used can help you think about the size and design of the layout.

    If you're designing a self-mailing trifold brochure, for example, be sure to follow the US Postal Service guidelines for folding, tabbing and mailing, and if you're doing a mass mailing, see if you can get a bulk rate.

Of course, a final (and highly important) question to ask before you get started is "How much?"
Set up a budget for the project so that you or your designer can use that figure as a guide during design, printing, and mailing. 


Got other suggestions or ideas? Add your comments here!

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    Author

    Natalie Bolton is a Boulder County-based marketing professional who helps businesses 
    improve their websites and reach their goals. 

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