Feeling overwhelmed by social media? Wondering where to focus your energies – or if all this work is really worth it?
In general, the goal of your social media activities (on Twitter, Facebook, LinkedIn, YouTube, etc.) should be to engage, interact and build loyalty with your audience more than to capture new leads.
It's best to approach social media as a part of your overall marketing plan. With social media, you can learn about your customers, gain followers and improve your business – and over time, increase sales through your efforts.
Here are three ways to use social media to improve your overall marketing:
Natalie Bolton is a Boulder County-based marketing professional who helps businesses
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