3 Ways to Use Social Media to Your Advantage

Feeling overwhelmed by social media? Wondering where to focus your energies – or if all this work is really worth it?
 
In general, the goal of your social media activities (on Twitter, Facebook, LinkedIn, YouTube, etc.) should be to engage, interact and build loyalty with your audience more than to capture new leads.
 
It's best to approach social media as a part of your overall marketing plan. With social media, you can learn about your customers, gain followers and improve your business – and over time, increase sales through your efforts. 
 
Here are three ways to use social media to improve your overall marketing:

1. Connect social media with other marketing efforts
   
   Whenever possible, use social media to drive people to your website where they can learn more about your company, reach out and/or buy from you directly. Notify Twitter followers and Facebook fans of special offers on your website, send email newsletters or sales announcements with direct links to landing pages, or use a video as a “teaser” that draws people to your site for more information.
   
   
2. Listen and act
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   Use social media to find out what your customers think. For instance, you can create quick polls about a product or service on your Facebook page, post the results, and then if you can, act on those results. Got a blog? Ask readers to comment on your articles and then respond to their comments. Nothing makes a customer feel better than knowing you listened to what he or she said. 
   
   
3. Answer questions
   
   You probably receive questions from customers all the time about your products, services and industry. Maybe you post these answers on an FAQ page on your website. Instead, or in addition, post common questions and answers on your social media pages – or, better yet, post the question on your page and then provide a link to the answer on your blog or FAQ page. Not only does this help engage your audience, but it helps position you as an expert in your field and solve problems for your customers. 
   
   

Need help implementing any of these ideas? Contact Wise Penny today!

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