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The #1 Free Way to Improve Your Website

1/21/2014

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Small businesses often spend hundreds (or thousands) of dollars on creating a website, only to find that their site fails to get visitors' attention, doesn't bring in the leads they were hoping for or meet the goals they set for the site in the first place.

So here's my suggestion for the best way to start improving your site without spending a dime: 

Ask for feedback from someone outside your office.

Huh?

That's right. Ask someone who's not very familiar with your business or your website to sit down and go through your website with you. Watch this person read, click, and navigate their way through the site, and then ask that person questions, such as:


  • Do the menus make sense? Is it easy to navigate?
  • Does the text make sense? Could it be improved?
  • Does the site make it clear what's being offered? Does it make you want to sign up,
    ​read more or buy?
  • Are there unfamiliar terms or acronyms in the text that leave you puzzled? 
  • What would make the site better, more clear or more appealing?

Why does this help? Because you and your staff know what your business does and what you want your site to accomplish. Other people don't. 

What's clear to you is clear to you -- and it may not be clear to everyone else.

Of course, there are plenty of other tools you can use to help improve your site (including Google Analytics and ClickTale), but this is the fastest way I know of to get feedback and use it to start improving your site.

Have other suggestions or comments? Leave them below!

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3 Ways To Take Better Care of Your Customers

1/15/2014

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Thank your customers
You've heard the phrase, “Your best customer is your current customer.” Why? Because your current customers already know what you do and have demonstrated their willingness to buy from you; acquiring a new customer costs five to ten times as much as keeping an existing customer. Plus, repeat customers generally spend more – up to 67% more – than new ones.

What does this mean? It's time to show your loyal customers some love! There are many ways to show your customers you're thinking about them, you appreciate their business and want them to keep coming back. Ideally, you'll develop raving fans of your business who want to share their excitement and tell others what you do, spreading the word for you for free through social media. Here are three tips for improving customer loyalty and sales.

1)     Keep in Touch – How often do you touch base with your customers? Do you send out a monthly newsletter in the mail or via email? Do you alert them to specials and offers that are available on your Facebook page? Do you call your customers individually after the purchase of a big-ticket item to see if they're satisfied? These are all great ways to stay on your customers' radar and keep them thinking about you. (Just be careful not to email them too much!)

2)     Get Their Feedback – Wondering how you could better serve your clients? Ask them! Create a survey to find out how satisfied they are with your products or services and then see what you can do to act on their suggestions. If you're thinking of trying out a new product, ask your customers to vote for colors, styles, features, etc., through online polls.

3)    Find Special Ways to Show You Care – In doing some recent web research for a client, I came across an excellent testimonial from a customer. The company was a family-owned funeral home, and the customer explained that they not only did a wonderful, professional job with her family member’s funeral, but took the time to write her a hand-written note on the one-year anniversary of the funeral to let her know that they knew it would be an emotional time and were thinking of her. How impressive and thoughtful is that?

What other great customer appreciation ideas do you have? Leave a comment!



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    Author

    Natalie Bolton is a Boulder County-based marketing professional who helps businesses 
    improve their websites and reach their goals. 

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