So here's my suggestion for the best way to start improving your site without spending a dime:
Ask for feedback from someone outside your office.
That's right. Ask someone who's not very familiar with your business or your website to sit down and go through your website with you. Watch this person read, click, and navigate their way through the site, and then ask that person questions, such as:
- Do the menus make sense? Is it easy to navigate?
- Does the text make sense? Could it be improved?
- Does the site make it clear what's being offered? Does it make you want to sign up, read more or buy?
- Are there unfamiliar terms or acronyms in the text that leave you puzzled?
- What would make the site better, more clear or more appealing?
Why does this help? Because you and your staff know what your business does and what you want your site to accomplish. Other people don't.
What's clear to you is clear to you -- and it may not be clear to everyone else.
Of course, there are plenty of other tools you can use to help improve your site (including Google Analytics and ClickTale), but this is the fastest way I know of to get feedback and use it to start improving your site.
Have other suggestions or comments? Leave them below!